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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in… More >>
A new colour variant of the top of the range Sony Ericsson W995 has now been added to the series, joining the existing Sony W995 original black edition and more recent red and Silver models is the new pink edition aimed squarely at a more female audience.
The Sony Ericsson W995 Pink represents a growing number of high specification handsets being launched in a pink casing to appeal to the expanding market of gadget loving females, taking the impressive features and design from the other Sony W995 models in the range this latest pink edition simply exchanges the colour of the external housing for a new, pretty metallic pink finish.
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Cosentino demystifies the consulting case interview. He takes you inside a typical interview by exploring the various types of case questions and he shares with you a system that will help you answer today’s most sophisticated case questions. This new edition includes new case material plus 10 Partner cases to make it easy to give cases to your classmates…. More >>
$21.42
Case in Point:Complete Case Interview Preparation 10th Anniversary Edition
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Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
The emergence of social media,… More >>
$10.50
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
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Newly revised and updated-the most comprehensive and up-to-date graduate school manual available
In this, the industry standard for graduate school guides for more than thirty years, Harold R. Doughty draws on his insider’s knowledge to present this impeccably organized and streamlined resource essential to selecting the right graduate or professional school.
It includes:
* profiles of more than 1,250 accredited institutions, including… More >>
Guide to American Graduate Schools: Tenth Edition, Completely Revised
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The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader. The historic economic events and financial crises of late 2008 have changed the entire landscape of money and banking. Having just served as Governor of the Federal Reserve, only Mishkin has the unique insider’s perspective needed to present the current state o… More >>
$120.00
Economics of Money, Banking, and Financial Markets, Business School Edition, The